CMF by Nothing

Nothing Tech launched their subbrand CMF to reach a younger audience unable to afford Nothing's primary products. I developed a design system and art-direction that conveys both affordability and quality.

F06_0128_RGB.jpg
CMF Brand Toolkit.png
CMF Brand Toolkit2.png
CMF Brand Toolkit3.png
CMF Brand Toolkit5.png
CMF Brand Toolkit4.png
CMF Brand Toolkit7.png
CMF Brand Toolkit9.png
F09_0102_RGB.jpg
F012_0164_RGB.jpg
F07_0031_RGB.jpg
F08_0061_RGB.jpg
CMF Brand Toolkit16.png
F010_0179_RGB.jpg
STAKIN_RED_WATER_RGB.jpg
NECKBAND_3_COLORS_RGB.jpg
BUDS_STILL_LIFE_RGB.jpg
Screenshot 2024-05-14 at 10.15.10.png
CMF Brand Toolkit21.png
CMF Brand Toolkit8.png
CMF Brand Toolkit22.png
Screenshot 2024-06-13 at 07.30.15.png
DSC04045_2.jpg

I'm a designer and art director living and working in London.