Toyota is known for it’s innovation but was quickly becoming out of date. I was asked to refresh the brand so that it felt progressive and forward thinking. In order to do this, I eliminated all of the unnecessary fluff and created a design system that was modern, premium and fresh. This involved making the logo flat, reducing the red, introducing a new gun metal grey and injecting a bold typographic style. All the elements fit together perfectly within a grid system making the overall brand clear, consistent and forward thinking.

Head of Art: Dan Beckett
Lead Designer: Leona Lee